blushtan
blushtan is a woman-led company that’s passionate about providing spray-tan experiences that feel as down to Earth as the organic ingredients they use. With the expansion of the brand on the heart, we worked together to re-envision their brand identity, product packaging, and online presence. Since rebranding with BSF in 2017, blushtan has doubled its national studio locations & become a nationally known brand.
The Experience.
blushtan does not follow the rules of a stereotypical, one-size-fits all 'tan' result and it was important for the visual brand to reflect this. From an easy-going hand-lettered logo down to the intentionally curated website that feels like a text thread with an old friend — the blushtan brand radiates realness and sweeps you into a blush pink wonderland where self-love reigns and healthy, glowing skin is continuous.
