Case Study · Presence and product
blushtan
A brand and creative partnership that grew a local favorite into a nationally known network of women-owned studios.
A brand and creative partnership that grew a local favorite into a nationally known network of women-owned studios.
The goal was to turn a down to earth take on tanning, natural results for real people, into a brand people trusted, and to grow it into a network by helping other women open studios of their own.
I re-envisioned the identity, packaging, and online presence, an easygoing hand-lettered logo, a blush-pink world where self-love reigns, and a website that reads like a text thread with an old friend.
blushtan grew into a nationally known brand, a licensed network of women-owned studios in 15 states, and it is still growing today.
Every touchpoint was designed to feel like the brand itself, warm, playful, and grounded in self-love. From the hand-lettered logo to the blush-pink packaging to the custom icons that became part of the brand language, blushtan became a world people wanted to step into.
“You're worth every dime.”
