Case Study · Brand and product
Être Bien
A crystal-infused self-care brand, reimagined with Parisian romance and built to earn a place on national retail shelves.
A crystal-infused self-care brand, reimagined with Parisian romance and built to earn a place on national retail shelves.
The goal was to grow Être Bien through wholesale and onto the shelves of national retailers, which meant a brand and packaging elevated enough to earn that space.
I built the brand around a lifestyle of Parisian romance and ritual, drawn from the rose quartz and crystals in every product, then created the whole system, from strategy and identity to packaging, brand photography, marketing, and a shop I wrote and designed.
Within a few months of the rebrand, Être Bien reached its goal and landed in national retailers, with packaging built for the shelf and a website ready to sell direct.
Être Bien is short for the French phrase ‘être bien dans sa peau,’ which can be translated loosely to mean ‘to feel good in one’s skin.’ To bring a sense of cohesion between the brands’ ethos & visual aesthetic, we created a lifestyle experience inspired by Parisian romance to illuminate a proper indulgence of self-connection & self-love.
“I couldn’t have done this without your help. Everyone kept being drawn in by the packaging, noting how beautiful it was.”
