Soulful Alchemy
The intention of this project was to expand the business’s offerings into physical products that support people in exploring spirituality, self-empowerment, and self-actualization. We handled product development, brand identity, and packaging designs, along with the website design to help bring this project to life.
The Experience.
Our primary goals were to develop a branding experience that could be translated from the online presence to the unboxing experience customers have when their package arrives at their doorstep. The overall aesthetic we communicated was centered on channeling modern-mystic, culturally rich, with earthy & warm jewel tones to bring in a vibrant yet grounding vibe to the experience of Soulful Alchemy.
