5 Ways To Use Your Website To Attract Your Dream Clients
Your website often serves as an essential part of your online presence to help you make that first impression to the audience that you cannot reach in person. More often than not, you have less than 30 seconds for a client to land on your website and determine whether or not they'd like to learn more about working with you. Keeping this sentiment in mind, it's important to strategize your website content so that it converts rather than confuses. After developing several brands & websites for service-based businesses, I felt it was time to let you all in on some of my tried & true tips for website content optimization!
START WITH YOUR SERVICES
The easiest way to break this down is to answer this one simple question—who do you serve and how do you serve them? Put that into 1-2 sentences and boom, you have your positioning to base your services off of and a brand tagline as well.
Overviewing your services on your home page is a great way to funnel your visitors into a page dedicated to a deep dive on your offerings. Your potential clients want to know how you can help them and as much about your processes as they can—so don’t skip any details along the way. Your services page should be organized, easy to understand, and speak right to the soul of your dream client.
COMPELLING & COHESIVE VISUALS
While your choice of wording is incredibly important, your visuals may take the crown for being the main asset of your website that captivates your audience. When it comes to showcasing your services in their best light, investing in either a professional photographer to capture your brand, or a quality camera to go the DIY route will take your biz from amateur to pro in an instant.
Having a gallery of your work is an essential to any website featuring professional services. Throwing in every image you have just for the sake of having content won’t do you any favors. People want to see how amazing you are at your craft, so be sure to showcase the images you’re most proud of. For the most cohesive appearance, ensure that your images are edited in a same or similar fashion by sticking to the same tones and/or colors.
MAKE IT EASY TO GET IN TOUCH
Once the client of your dreams has realized how incredibly awesome you are and determines that you are, in fact, the ONE—you’re going to want to make sure it’s super easy for them to get in touch. Easy as in—so easy your 98 year old great grandmother could figure it out if she wanted to. Whether it’s a booking link or a contact form, it needs to be placed in an easy-to-spot part of your website. The navigation bar is typically a great place to start, but don’t let that be the end as well. Keep your contact options conveniently & consistently placed through your website as often as you can. Client loved your Gallery page? Great, place a button on there to make it even easier for them to get in touch with you. Footer of your website jampacked with the essentials details? Awesome, don’t forget to plop a contact link in there as well.
SEO IS A GAME CHANGER.
I’m not an expert on SEO by any means, but knowing the basics has gotten me far. Trying to sum up SEO in one blog post could have us both sitting here for a while, so I highly recommend either investing in an expert to get your SEO to it’s fullest potential, or doing the research on your own if you prefer to be more hands-on. With that said, here are a few quick SEO tricks you can implement to optimize your beauty website today.
Research keywords that your target audience may be using to find your business, and organically place through your website as often as you can.
Make sure your page titles and descriptions are accurately labeled, this is what search engines are looking for when ranking your website.
If your platform of choice has an SEO section within its settings (my platform of choice, Squarespace, definitely does) be sure to fill this section out.
All image alt tags should be relevantly labeled. Leaving a generic photo title as the filename isn’t going to help when Google is trying to crawl your site for relevant terms (i.e. ‘Sacramento Makeup Artist’ is descriptive and ‘IMG-44.jpg’ is not).
Utilize Google Analytics. This is a free service that collects important data to help you get to know more about your website visitors and their behaviors. Knowing the data behind your web traffic is an essential step to analyzing what works and what doesn’t.
FREQUENTLY ASKED QUESTIONS
People are going to have a lot of questions about your business and processes. Instead of answering the same inquiries over & over again, let your FAQ page do the work for you. Try to think back on the questions you’ve been asked the most and compile them into an informative page for your clients to refer to. Let’s face it, you’ve put a lot of time educating yourself to become an expert on your craft—having an FAQ page will also help you flaunt how knowledgeable you are on your industry and make your audience feel more confident in your skills.
